Public Relations · Dubai
Public Relations Services in Dubai
We build reputations that open doors — earning the coverage, credibility and recognition that turn brands into names people trust.
In short
Reborn Consultancy is a boutique public relations agency in Dubai specialising in hospitality, F&B and luxury. We earn our clients meaningful media coverage, manage launches and reputation, and position brands for the recognition that matters — from tier-1 features to the Michelin Guide. In a market full of noise, we make sure the right people are talking about you.
Great PR isn’t about shouting louder — it’s about being trusted more. At Reborn, we create tailored public relations strategies that put your brand in front of the journalists, editors, creators and audiences who actually shape opinion in Dubai. Whether you’re launching, growing, or protecting a reputation, we handle the story so you can focus on the business.
Why Brands Choose Reborn for PR
Dubai has no shortage of PR agencies. What sets us apart isn’t a longer service list — it’s depth, focus and real relationships in the sectors we serve.
- Specialists, not generalists — we live in hospitality, F&B and luxury, so our media relationships in these worlds run deep. Recognised in the Caterer Middle East F&B PR Power List.
- Real media access — genuine relationships with the editors, critics and creators who move Dubai’s market, not just a distribution list.
- Bilingual storytelling — coverage that lands in both English and Arabic media, reaching two distinct, valuable audiences.
- A senior, hands-on team — the people who pitch you are the people who run your account, with the founder personally involved.
- Modern & AI-aware — earned media built to perform in search and in AI-driven discovery (GEO) too.
- Partners, not vendors — we’re invested in your commercial results, not vanity metrics.
Our track record
We’ve helped brands earn Michelin Guide recognition (a Bib Gourmand for Duo Gastrobar, a place in the Guide for Atrangi), a Time Out “Best Pool Club” award for Terra Solis, and sustained coverage for names like Fairmont, Edition, Bulldozer Group, Soho Hospitality, TWG and Kurt Geiger. For the full picture of how PR works in this market, see our complete guide to choosing a PR agency in Dubai.
Our Public Relations Services
We offer a complete, integrated PR service — each part working together to build and protect your reputation. Here’s what we actually do.
Media Relations
The heart of everything we do. We pitch your story to the right journalists and secure genuine coverage in the publications your audience trusts — from lifestyle and dining media to business and international press. It’s the relationships behind the pitch that make the difference.
Brand Positioning
Before any coverage, we define what makes your brand worth talking about — your story, your key messages, and the space you own in the market. Strong positioning is what turns “another new brand” into one with a clear point of view.
Press Release Drafting & Distribution
Announcements written to be read, not ignored — crafted around a real angle and delivered to the journalists most likely to run them. Distribution alone isn’t PR; placement is, and that’s what we focus on.
Crisis Management
When something threatens your reputation, speed and judgement matter. We monitor, prepare and respond — protecting years of brand equity in the moments that count, with the discretion sensitive situations demand.
Collaboration & Partnerships
We connect your brand with complementary names and opportunities — co-branding, partnerships and cross-promotion that reach new audiences and build prestige through the right associations.
Media Monitoring
We track what’s being said about your brand across media and social, so you always know where you stand — and so we can act quickly on both opportunities and risks.
Community Relations
Building genuine goodwill with the communities and audiences that matter to your brand — the relationships that turn customers into advocates.
Profiling Opportunities
Positioning your founders and leadership as credible voices in their field, through interviews, features, thought leadership and speaking opportunities that build personal and brand authority.
Reporting & Results
Transparent monthly reporting on the coverage and impact your investment earned — focused on quality, share of voice and business signals, not just a stack of clippings.
How We Work
Every brand is different, but our approach follows a clear, proven path:
- Discover — we learn your brand, goals, audience and market, and audit where you stand today.
- Strategise — we build a tailored PR plan with clear objectives, messages, target media and a calendar.
- Create & pitch — we develop the assets and stories, then take them to the right people.
- Activate — launches, events, media moments and creator partnerships that generate coverage.
- Measure & refine — we track results and sharpen the strategy every month.
Industries We Serve
Our focus is what makes our work exceptional. We specialise in the sectors Dubai is built on:
- Restaurants & F&B — launches, reviews, food-creator campaigns and awards. See our restaurant PR guide.
- Hotels & hospitality — pre-openings, travel media and reputation that drives occupancy. See our hospitality PR guide.
- Luxury & fashion — prestige, exclusivity and the right kind of coverage. See our luxury PR guide.
Proof: PR That Delivered
The clearest measure of a PR agency is its results. Here’s a snapshot of ours.
Duo Gastrobar
Positioning and sustained media relations for a new fine-dining concept.
→ Bib Gourmand, Michelin Guide Dubai 2024.
Terra Solis by Tomorrowland
Integrated PR and activation for a desert destination venue.
→ Best Pool Club of the Year, Time Out.
Atrangi by Chef Ritu Dalmia
Brand storytelling for a distinctive regional-Indian concept.
→ Featured in the Michelin Guide Dubai 2024.
Emirati Coffee
Media relations and story-building for a homegrown brand.
→ Features across English & Arabic media.
Ready to make your brand impossible to ignore?
Tell us about your brand and what you want to achieve. We’ll come back with an honest view of how we can help — no jargon, no empty promises.
Frequently Asked Questions
What does a PR agency in Dubai actually do?
A PR agency builds and protects your brand’s reputation by earning media coverage, managing relationships with journalists and creators, handling launches and events, managing crises, and positioning you for recognition. Unlike advertising, PR earns credibility through independent third parties rather than paid space.
How is Reborn different from other PR agencies?
We’re specialists, not generalists. Our focus on hospitality, F&B and luxury means genuine, deep relationships with the media and creators who matter in those worlds — which is why our clients consistently earn tier-1 coverage and recognition like the Michelin Guide. We’re a senior, hands-on team that treats clients as long-term partners.
How much do PR services cost in Dubai?
It depends on your goals and scope. PR is usually a monthly retainer for ongoing work or a project fee for a specific launch or campaign. The best approach is to match the investment to the outcome you need — tell us your goals and we’ll be honest about what’s realistic. For a full breakdown of pricing, see our complete PR agency guide.
Can PR really help my brand grow?
Yes. Earned media builds the trust and awareness that advertising can’t buy — and it compounds over time. A strong reputation supports premium pricing, attracts partners, drives customers, and increasingly makes your brand the one recommended by both people and AI search.
Do you work in both English and Arabic?
Yes. Dubai’s audience and media operate in both languages, and we craft and place bilingual stories with genuine cultural nuance — reaching two distinct, valuable audiences rather than just one.
Every brand has a story — and we want to tell yours.
